Phoresia.org

Selling products online is not a new concept by any stretch of the imagination as far as the worldwide internetland is concerned. Many companies sell their products through their web sites direct to the consumer in a cost-saving, cut-out-the-middleman business model, where they benefit from the retail mark-up profit as opposed to selling their product […]

With the slow but steady expansion of surfer/shapers looking for greener methods of surfcraft construction, as an Australian I felt a bit left out as there didn’t seem to me a hell of a lot going on. In my mind (I was wrong) there was Tom Wegener, Chris Garrett, and a couple of others really […]

There is a big difference between consumerism and over consumption. A surfboard for example serves a very specific purpose. For the sake of simplicity, lets assume that a surfboard is a tool —a vehicle, which allows you to travel across the face of a wave. This particular vehicle can be made in many different shapes […]

I have been seeing more and more I surf, I vote stickers on vehicles around Central Coast breaks these days. The sticker was produced by the Surfrider Foundation to illustrate (I assume) that surfers are active members in society, and that we represent a constituency that can and will, demand political action to address our […]

Lately I’ve been questioning whether to continue with Phoresia or not. Not because I have something better to do, or I don’t feel interested in the topics, but because sometimes I get mired in an overwhelming sense of pessimism about the state of affairs around me. We seem to be headed into a future full […]

Well it’s the time of year when some of us start shopping around for a new wetsuit. For me a quality wetsuit is imperative, as in the winter here in Atlantic Canada we have water temps hovering around 0 degrees Celsius and air temps can often be 10 to 15 degrees below freezing. You know […]

Wooden surfboards are an interesting animal. They were the first, and some believe they’ll be the last. They can be super fast and responsive. They can be beautiful and last a lifetime. And yet, many people still view them as throwback technology and low performance wave tools. There are however some seriously committed shapers/surfers out […]

Getting a custom board can be a long process. I easily spend weeks, even a few months sometimes, dreaming about plan shapes, fins, foils, what style and approach will work for a board, etc. Once I finally decide on the board and have some dough saved up comes the process of taking everything in my […]