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For most of us living in consumer culture, it’s hard to find anything that has not gone through a PR and marketing department, designed to move us in one way or another. Even well-meaning companies have to resort to market research to ensure that their image and approaches to advertising guarantee the best sales. Perhaps […]

Danny Hess surfs Ocean Beach, San Francisco. A beach break with a reputation for holding a swell up to whatever size you can personally manage and making even the strongest surfers sulk all the way home. It’s a fast hollow wave. On big days most people are lucky to even make it outside. There are […]

I got an email from D. Lawless the other day after he received a copy of Maine based N’East mag. He was stoked. “Hey, I just got a copy of N’East mag in the mail yesterday. That mag is REALLY tight. Not your typical surf porn and the overall quality is up there with Surfer’s […]

In April of 2006 D. Lawless and I came up with a concept to promote our ideas about sustainability and social responsibility within surfing. For years we’ve talked about consumerism and how it affects each one of us. Lawless, a consummate minimalist taught me the value of taking good care of my things. Together we […]

There is a continuous debate between the supporters of epoxy versus traditional poly fans; one of the leading arguments being a claim that epoxy boards do not have the feel of poly boards. Another issue is durability. While I don’t wish to say that one should stay and the other should go, I do have […]

The state of Maine is known more for its boat building and sailing than for its wintry point breaks. From this rich boat building tradition emerges Grain Surfboards -a group of craftsmen led by helmsman Mike LaVecchia making hollow wood boards. In a short time Grain has developed a loyal customer base in both their […]

Continuing our series on surfboard construction, this week we’ll spend a little time with EPS and Epoxy construction. The goal of these “anatomy” posts is not to give a complete overview of the materials and construction methods, but rather to give the reader a quick look into it’s uses, limitations, pros and cons, and finally […]

Ned MacMahon is one of the men behind the Eden Project’s award winning “eco board.” He is the General Manager for Homeblown US, a company manufacturing polyester blanks using the less environmentally damaging MDI (Diphenylmethane di-isocyanate) foam. In their environmental statement, Homeblown states that they use a “chemistry that mimics the best characteristics of our […]